BE HEARD. BE RECOGNISED.

 

An integrated launch of new brand positioning including a new look and feel of CPA Australia - chartered practicing accountants. 

CPA Australia, one of the world’s largest accounting bodies launched a new recruitment and awareness campaign with the aim of not only appealing to a younger audience with ambitions to further their accounting career but to help debunk the idea that a job in accountancy only ever leads to a life of number crunching in some stuffy grey walled office.

 
CPA CITYSCAPE CROP.jpg
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RESULTS

  • 68% growth in new members in China

  • 49% growth in new members in Vietnam

  • 22% growth in new members in Indonesia

  • 25% growth in member applications from Hong Kong

  • 60% growth in member applications from China

  • 22% growth in member applications in Vietnam

  • Increase in professional level sales across Malaysia, Singapore, China, Vietnam and Indonesia