SAUCE OF MANLINESS

TVC

HP. MAN RULES

HP Sauce, once an iconic sauce of Britain used to be found in every kitchen cupboard across the land. But due to cheaper supermarket own brand alternatives emerging, it was losing it's must have manly status. So to remind the target audience for what it stood for, a fun tongue in cheek relaunch of sauce was needed. Man Rules.

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THE MAN BEHIND THE SAUCE

The behind the scenes mockumentary became as popular with the public as the TVC.

GOING SOCIAL

A brand spokesmen was born, creating online content throughout the year. For the first time the brand had a reason for people to follow the food sauce on social networks.

SOCIAL VIDEOS

RESULTS

173% INCREASE IN SUPERMARKET SALES DURING CAMPAIGN LAUNCH
FOLLOWERS OF THE BRAND ON SOCIAL NETWORKS INCREASED BY 3500%

SAUCE OF MANLINESS- CONTENT