REBEL SPORT

MOVING YOUR BODY SUPPORTS YOUR MIND

1 in 5 Australians will experience mental health issues in their lifetime.
As Australia’s leading sports retailer, rebel knows the transformative power of sport on mental health. So, in a saturated Mental Health Awareness Month, we set out to stand out, and prove that moving your body supports your mind.

Making big moves for mental health

We teamed up with Adidas and artist Aaron Lowell Denton to create an exclusive collection, with all profits donated to Lifeline.
Then we took to the court with real basketballers and told their real stories of how sport supports their mental health.
We even gave fans the chance to ‘score for support’ with Aussie basketball legend, Andrew Gaze. All in all, raising vital funds for Lifeline and helping support Australia’s mental health, one movement at a time.

RESULTS

Over 13.3 MILLION earned media reach and Rebels’ most successful campaign for Lifeline ever.