YOU COULD BE SITTING ON A MONSTER
Directed by Jonathan Kneebone - The Glue Society
AWAKEN YOUR SUPER with art super
Superannuation could be the most powerful investment Australians could ever have. But most Australians don’t think about it much.
So let’s make this potential impossible to ignore by inviting Aussies to awaken the monster they could be sitting on.
It’s enormous, it’s powerful, It’s blue. It’s superannuation from the Australian Retirement Trust.
MAKING NOISE ON THE GRUEN
ONE DAY IT’LL LOOK AFTER YOU
Photography by Sean Izzard - Pool Collective
OOH
SOCIAL
Behind the scenes
EXPERIENTIAL & SPECIAL BUILDS COMING VERY SOON…
RESULTS
60% increase in new customer applications
50,000 new memberships
50% surge in member logins (October YOY)
Jumped from 11th to 3rd in brand recognition among super funds
3 x Effies, 2 Silver, 1 Bonze
3rd Most Unforgettable Ad in Australia 2025
